Omega Ob-Gyn is a system of local women's health clinics with 3 locations in Arlington, Mansfield & Grand Prairie. Each location prides itself on providing care for women from wellness checks, birth control options & pregnancy visits. The goals of this rebrand where to create an overall feminine vibe, without it being too focused on pregnancy. I wanted an inclusive brand that would make all patients feel welcome, regardless of the reason they are choosing Omega.
Archetype: The caretaker
Tone Words: Gentle, Warm, Friendly, Inviting & Caring
