The purpose of this project was to create an entire identity system for a business that consisted of a logo, an icon system, a wayfinding system, a map as well as mock-ups for phone and real-world applications. I chose Galaxy Drive-in, a popular drive-in movie theater located in Ennis Texas, the updated logo showcases a combination of different elements related to the drive-in movie experience. The icons showcase the various elements that relate to the movie-going experience and are communicated in a fun stylistic manner.
